A general CRM holds people and deals. A detailing shop needs the thing between them: the car. The same vehicle comes back, sometimes with a different owner, and the question is always the same one — what was done to it, when, and by whom.
Every job stays attached to the car it was done on. Years later that is what answers the question a coating warranty raises, and it is what lets you tell a second owner what they actually bought.
A walk-in on Saturday and a garage sending six cars a week are both customers, and they live in the same place. What differs is what hangs off them: an agreed rate, a way of being invoiced, a contact who approves extra work.
Someone who asked a question is not yet a customer, and forcing them into that shape early is how a customer list turns into a graveyard. A name you spoke to is kept as it is until there is a reason to promote it, and then nothing is retyped.
The marketing module, at 79 euro a month, can act a set number of days after a treatment — a maintenance wash after a coating, a check-up before the winter. It works from what the job says was done, not from a list somebody exported once.
Yes. The two sit side by side and the difference shows in how the work is billed, not in a second administration you have to keep in step.
The history stays with the vehicle. A new owner asking what was done to it gets an answer, and you can see which of your own jobs it refers to.
Yes, customers and vehicles can be imported from a spreadsheet, in Excel or CSV form, so you do not start on an empty list.
